AURUS brings high-quality execution to housing developments. Benefit from our...
At AURUS Arquitectura, we operate under a brand crafted with vision — although we are legally incorporated as VIRARQ Arquitectura SLP.
This dual identity stems from a conscious strategic decision to reflect our unique professional identity, reinforce our positioning, and send a clear message: this is an evolution of the same technical service, now under a new and forward-looking brand.
While the company’s fiscal registration is under the name VIRARQ Arquitectura SLP, today we are known and aim to position ourselves as AURUS Arquitectura. We chose this brand for its resonance, originality, and ability to reflect our studio’s core values: attention to detail, clarity, and impactful architecture.
The transition from the original name was carefully planned to preserve all its technical strength while gaining greater visibility and distinct recognition in today’s market.
This strategy has allowed us to:
· Maintain legal and technical continuity
· Introduce a differentiated, professional brand image
· Strengthen our brand so it can be easily remembered by clients seeking quality architecture
Even though our founding partners —Irene, Vanessa, and Raquel— formally established the firm as VIRARQ Arquitectura SLP, our entire team now operates fully under the name AURUS Arquitectura, merging a contemporary vision with technical precision, without abandoning the services initiated under the original name.
· Shared founding team: the same professionals lead both VIRARQ and AURUS.
· Technical continuity and projects: all knowledge, projects, and certifications are fully transferred to AURUS.
· Consistent storytelling evolution: we’ve redefined our narrative toward a more open, powerful brand aligned with our aspirations.
The shift to AURUS Arquitectura was anything but improvised — it was based on thoughtful analysis:
· We identified that a similarly named brand (VIRARQ) was already well established in northern Spain
· To avoid confusion and improve our national differentiation, we decided to create a new brand with its own visual identity and unique message
· And so AURUS was born — without losing our technical foundation, experience, or legal history: a purposeful evolution
The resulting branding connects two worlds: technical strength (VIRARQ) and professional image (AURUS).
Trusting AURUS Arquitectura means working with a studio that offers:
· Technical capital and experience rooted in its origins as VIRARQ Arquitectura SLP
· A fresh, recognizable image optimized for search engines under the name AURUS Arquitectura
· Projects delivered with strategic vision, client focus, and a commitment to quality and design
Contact us for a meeting — we’ll be happy to explain how we combine technical precision and branding to deliver the architectural excellence you’re looking for.
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